MAY'D TO PERSUADE

How Persuasive Are You?

Scenario 1

Having blown up your toaster by putting it on its side in an attempt to warm a slice of last nights pizza, you go to the nearest shop and are presented with two toasters of the same brand. Which of the two is the most popular amongst the store's previous customers?

Toaster [A] 4 Slice, Chrome Effect, Manual Temperature Control = £19.99

Toaster [B] 4 Slice, Chrome Effect, Manual Temperature Control, Defrost/Warm Options = £39.99

The Results.

The Science.

The Strategies.

Scenario 2

PHEW! At last, the government has decided to listen and consult with 'Karen' from Shepton Mallet, the FaceBook medical expert. She has been tasked to use her vast online medical experience to decide which new vaccine should be tested on a group of 600 infected people. Which does she choose?

Vaccine [A] will definitely save 200 infected people

Vaccine [B] has a 33% chance of saving all 600 infected people, 66% possibility of saving no one

Scenario 3

In line with Government fairness, they have again decided to consult with another FaceBook/Twitter medical guru, 'Greg' from Basildon. Greg has been tasked to use his superior online medical brain to select which new vaccine alternatives should be tested on a group of 600 infected people. Which does he choose?

Vaccine [C] will certainly kill 400 of the infected people

Vaccine [D] has a 33% chance that no people will die, 66% probability that all of the 600 infected people will die

The Results.

The Science.

The Strategies.

Scenario 4

A car mechanic walks into your showroom and wants to buy a car. What's the most persuasive way to sell to them?

[A] Talk primarily about the Features of the vehicle

[B] Talk primarily about the Benefits of the vehicle

[C] Tell them it's SOLD before they find out how crap the car is!

The Results.

The Science.

The Strategies.

Scenario 5

For the past two weeks, a local supermarket has been offering its customers free cheese tester samples but which week generated the most cheese being sampled?

Week [1] A tasting table with 6 cheese samples

Week [2] A tasting table with 24 cheese samples

The Results.

The Science.

The Strategies.

Scenario 6

Retailers who offer you a FREE Trial or FREE Sample are utilising which Fundamental Law of Persuasion?

[A] The Law of Consistency

[B] The Law of Reciprocity

[C] The Law of Expectancy

[D] The Law of Contrast

[E] None, it just appeals to the cheapskate within us!

The Results.

The Science.

The Strategies.

Scenario 7

In preparation for a well deserved summer holiday, you've requested information for an exercise programme starting in one month. Which of the offers below will statistically persuade you to sign up for the course?

[A] Purchase BEFORE 28th January and receive a 25% early registration discount

[B] Purchase BEFORE 28th January to avoid a 25% late registration fee

[C] Decide that exercise isn't for you and tuck into a plate of biscuits!

The Results.

The Science.

The Strategies.

Scenario 8

You're looking to purchase a new car which is priced at £20,000. In order to get a decision from you the salesperson offers you a discount. Which discount appeals to you most?

[A] £2000.00

[B] £1734.36

The Results.

The Science.

The Strategies.

Scenario 9

You have had the misfortune of having to go grocery shopping. On exiting the store with six bags in each hand which are just about to severe your fingers you meet an old colleague who asks,

"Do you want a hand with those bags?" What are you most likely to tell them?

[A] Yes please, that would be great

[B] No, I'm fine thanks

[C] Keep walking as if you've never met the person!

The Results.

The Science.

The Strategies.

Scenario 10

You are desperate to acquire a ticket for a once in a lifetime event. (World Cup Final, Olympic 100m Final, Little Mix Concert etc.) Having not been able to acquire one, you decide to take drastic measures. You drive to the event and tap a gentleman on the shoulder who is waiting in the queue. Knowing he has paid £500.00 for the ticket, how much would you 'realistically' offer him as a 'take it' or 'leave it' amount to buy/acquire his ticket?

[A] Face Value £500
[B] £500 to £1,500
[C] £1,500 to £5,000
[D] £5,000 to £25,000
[E] £25,000 +

Scenario 11

CONGRATULATIONS! You have in your possession a ticket for a once in a lifetime event. (World Cup Final, Olympic 100m Final, E17 Concert) Whilst queuing to enter the event, a gentleman taps you on the shoulder and pleads with you to sell your £500 ticket. How much would this person have to offer for you to relinquish your prized ticket and NOT attend the event?

[A] Lower than previously offered
[B] Sames as you previously offered
[C] Higher than you previously offered
[D] Would sell it any amount!!!

The Results.

The Science.

The Strategies.

Scenario 12

Look at the equation for 10 seconds and 'estimate' the final result

1 x 2 x 3 x 4 x 5 x 6 x 7 x 8 x 9 x 10 = ??????

(Don't be a smart arse and work it out or use a calculator! It's only your own time your wasting 😉)

[A] 1 to 1,000
[B] 1,001 to 10,000
[C] 10,001 to 100,000
[D] 100,001 to 1,000,000
[E] 1,000,001 to 10,000,000

Scenario 13

Look at the equation for 15 seconds and 'estimate' the final result

10 x 9 x 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1 = ?????

(Again, don't cheat! It's just a game 😡)

[A] Higher than your previous estimate
[B] Lower than your previous estimate
[C] The same as your previous estimate (unless you're a complete misery and cheated how can you be sure you got the first estimate correct?)

The Results.

The Science.

The Strategies.

Scenario 14

You've managed to finally escape and have a day out on your own and a bit of retail therapy. On arriving home, you get questioned: "WHY HAVE YOU BOUGHT THAT?". What are you most likely to tell them?

[A] I wanted it

[B] I needed it

[C] I stole it

The Results.

The Science.

The Strategies.

Scenario 15

You receive a Lottery ticket in a birthday card from a very 'cheap' friend. Just before the £8m Jackpot draw, the same friend asks to buy the Lotto card from you in exchange for the £2 it cost them. Do you:

[A] Give the card back to them and make an easy £2

[B] Keep the lottery ticket for yourself as it's your present

[C] Tell the friend to stop being a cheapskate and send them to the shop to get you bottle of wine as well!

The Results.

The Science.

The Strategies.

Scenario 16

Having spent numerous hours laboriously writing a prospect proposal you've called every week, sent them emails and left messages with "Margret" the PA yet you haven't heard from them in over 6 weeks. Why?

[A] You didn't give them enough information in the proposal

[B] You gave them too much information in the proposal

[C] The prospect just wanted to waste your time and laughs every time you call!

The Results.

The Science.

The Strategies.

Scenario 17

You're sick and tired of prospects cancelling your appointments after speaking with them on the phone. How can you help prevent this from happening?

[A] Spend less time on the phone after you've set the time and date

[B] Spend more time on the phone after you've set the time and date

[C] Ringing the bell and letting everybody know you've got an appointment is more important than whether the meeting goes ahead!!!