MAY'D TO PERSUADE
How Persuasive Are You?
Having blown up your toaster by putting it on its side in an attempt to warm a slice of last nights pizza, you go to the nearest shop and are presented with two toasters of the same brand. Which of the two is the most popular amongst the store's previous customers?
Toaster [A] 4 Slice, Chrome Effect, Manual Temperature Control = £19.99
Toaster [B] 4 Slice, Chrome Effect, Manual Temperature Control, Defrost/Warm Options = £39.99
PHEW! At last, the government has decided to listen and consult with 'Karen' from Shepton Mallet, the FaceBook medical expert. She has been tasked to use her vast online medical experience to decide which new vaccine should be tested on a group of 600 infected people. Which does she choose?
Vaccine [A] will definitely save 200 infected people
Vaccine [B] has a 33% chance of saving all 600 infected people, 66% possibility of saving no one
In line with Government fairness, they have again decided to consult with another FaceBook/Twitter medical guru, 'Greg' from Basildon. Greg has been tasked to use his superior online medical brain to select which new vaccine alternatives should be tested on a group of 600 infected people. Which does he choose?
Vaccine [C] will certainly kill 400 of the infected people
Vaccine [D] has a 33% chance that no people will die, 66% probability that all of the 600 infected people will die
A car mechanic walks into your showroom and wants to buy a car. What's the most persuasive way to sell to them?
[A] Talk primarily about the Features of the vehicle
[B] Talk primarily about the Benefits of the vehicle
[C] Tell them it's SOLD before they find out how crap the car is!