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MAY'D TO PERSUADE
examples
How Persuasive Are You?
Scenario 1
Having blown up your toaster by putting it on its side in an attempt to warm a slice of last night's pizza, you go to the nearest shop and are presented with two toasters of the same brand. Which of the two is the most popular amongst the store's previous customers?
Toaster [A] 4 Slice, Chrome Effect, Manual Temperature Control = £19.99
Toaster [B] 4 Slice, Chrome Effect, Manual Temperature Control, Defrost/Warm Options = £39.99

The Results.
The Science.
The Strategies.
Scenario 8
You're looking to purchase a new car which is priced at £20,000. In order to get a decision from you the salesperson offers you a discount. Which discount appeals to you most?
[A] £2000.00
[B] £1734.36

The Results.
The Science.
The Strategies.
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