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Three quick-win persuasion strategies that can be implemented immediately

Project Brief

Scenario 1

Having blown up your toaster by putting it on its side in an attempt to warm a slice of last night's pizza, you go to the nearest shop and are presented with two toasters of the same brand. Which of the two is the most popular amongst the store's previous customers?

Toaster [A] 4 Slice, Chrome Effect, Manual Temperature Control = £19.99

Toaster [B] 4 Slice, Chrome Effect, Manual Temperature Control, Defrost/Warm Options = £39.99

Toaster

The Results. 

The Science. 

The Strategies. 

Scenario 8

You're looking to purchase a new car which is priced at £20,000. In order to get a decision from you the salesperson offers you a discount. Which discount appeals to you most?

[A] £2000.00

[B] £1734.36

Car Lot

The Results. 

The Science. 

The Strategies. 

Scenario 16

Having spent numerous hours laboriously writing a prospect proposal you've called every week, sent them emails and left messages with "Margret" the PA yet you haven't heard from them in over 6 weeks. Why?

[A] You didn't give them enough information in the proposal

[B] You gave them too much information in the proposal

[C] The prospect just wanted to waste your time and laughs every time you call!

Business Supplies Design

The Results. 

The Science. 

The Strategies. 

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